Our core values are the things we do in an organization that represent who we are at our best. Put simply by Seth
Goden, “People like us, do things like this.” Too often are the vision statement, mission statement, and values of an
organization conflated. Dr. Ike Reighard, CEO of MUST Ministries and former executive VP of HomeBanc Mortgage
Corp., joins us to distinguish these three tools. We highlight the importance of vision, mission, and value in the first part
of this two-part series on core values.
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