In the video session Horst Schulze discusses the 3 Types of Customers, the 4 things GREAT companies do, and Problem Resolution. A business is all about serving your customers well so that they always come back — and hopefully become one of your great ambassadors.
“The desired goal for every organization should be that, through everything that’s done (from saying hello to mopping the floor) the guest is persuaded to come back. This is a far greater goal than just checking off certain tasks. It is making a valuable impression.”
— Horst Schulze